The Realest 30
This Super Bowl ‘26 was full of brands spending $$$$ million on AI slop. But Chipotle is all about real ingredients. So instead of buying airtime, we gave away as many burritos we could in 30 seconds.
Teaser before the game
Announcement Post
Instastories kept fans engaged
The Results
📖 570,787 entries
📈 +.300,000 new followers
👁️ 26.3M views
👍 113.5K likes
💬 10K+ comments
🫳 55k shares
💍 Earned Engagements 76.7K
🦒 Earned Reach 40.5M