Stuffed Puffs
S’mores weren’t broke but we fixed ‘em anyway.
As a challenger brand, Stuffed Puffs needed more than a commercial campaign. We needed a tone of voice that showed we were the bad boys of the baking aisle.
As a challenger brand, Stuffed Puffs needed more than a commercial campaign. We needed a tone of voice that showed we were the bad boys of the baking aisle.
S’mocial
As a startup, we were up against the big dogs at Kraft, Betty Crocker and Hershey’s. But what we lacked in budgets and resources, we had speed and a willingness to “go there.”
And our strategy paid off:
TikTok Video Views 📈 +7,911.84%
TikTok Likes 📈 +2,177.61%
TikTok Followers 📈 +22,989
We churned out tons of content but here’s a few favorites.
S’more S’tuff!
My team made content to last all summer long.
