PUTTING THE “C.A.”
INTO AVOCADO.
The California Avocado Commission didn’t need to sell more avocados. They needed to make each one they selled feel more special. To help make the brand feel more premium, my team and I turned that “c a” in the middle of the word into iconic representations of our state.
We partnered with 19 different artists (and one iconic California shoe brand) to create cohesive brand look across all channels from social to digital videos to OOH.
These designs were then turned into merch, so our loyal consumers could become better advocates for the brand.
Cargo Collective 2017 — Frogtown, Los Angeles