Heat meets sweet
Chipotle fans have their go-to orders on lock. How can we drive trial for the brand’s first new protein in years?
We launched Chipotle Honey Chicken by breaking from our feed’s traditional look to create a fresh visual approach that romanced this unique flavor.
The Results
✅ 494.2K Owned engagements
😎 26M Owned impressions
📝 9.9B Press impressions
👀 28.3M Influencer views (organic & paid)