Extra Sunday
16.1 million fans take an extra day off after the Super Bowl. Chipotle believes in getting what you want—even if it is extra. So we turned the Monday after the game into an Extra Sunday with free extras for everyone.
...so did our fans.
The Stats
- Highest Volume Promo since 2023
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62% Positive Sentiment (highest since 2023)
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$$ Best Monday in terms of digital sales ever
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2M Owned Engagements
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33.7M Owned Impression
- #2 Highest Performing PR announcment since 2017