#BigGameAdd
Super Bowl Sunday is huge for guacamole. So how do we get people thinking about our avocados when so many other foods are running Big Game Ads? By creating the world’s first #BigGameAdd instead.
Immediately after each ad, we tweeted each brand a recipe that added our avocados to their products, piggybacking off their social feeds in the process.
Forbes Magazine called it “the future of advertising." We would have settled for “delicious.”
