https://scottmodel.com The Collective Work of Scott Model Tue, 17 Mar 2026 17:47:32 +0000 https://scottmodel.com en https://scottmodel.com/Index Wed, 11 Feb 2026 21:36:14 +0000 The Collective Work of Scott Model https://scottmodel.com/Index https://scottmodel.com/The-Realest-30 Wed, 11 Feb 2026 21:36:15 +0000 The Collective Work of Scott Model https://scottmodel.com/The-Realest-30 The Realest 30 This Super Bowl ‘26 was full of brands spending $$$$ million on AI slop. But Chipotle is all about real ingredients. So instead of buying airtime, we gave away as many burritos we could in 30 seconds. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8396125ca0a88888af87fe61d6dd988bee73dd30fdc9a5ab53a4470801c4827b/CMG_SuperBowl26_PR-ASSET_v4_1-1.png" data-mid="244939555" border="0" src="https://freight.cargo.site/w/1000/i/8396125ca0a88888af87fe61d6dd988bee73dd30fdc9a5ab53a4470801c4827b/CMG_SuperBowl26_PR-ASSET_v4_1-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1437dd75eb3c45255d9d9c39d78523656480c055568b439c1702237d7d368947/260207_CMG_SuperBowl26_IG_TEASE-ThisBillboardisFake_v1_1.png" data-mid="244939553" border="0" src="https://freight.cargo.site/w/1000/i/1437dd75eb3c45255d9d9c39d78523656480c055568b439c1702237d7d368947/260207_CMG_SuperBowl26_IG_TEASE-ThisBillboardisFake_v1_1.png" />Teaser before the game <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c3035a07035f048ddf05fab40f27c0a99007b7b92133ea118d3e891a22c4139/260208_CMG_SuperBowl26_IG_ANNOUNCE-TheRealest30Sec_v3_1.png" data-mid="244939562" border="0" src="https://freight.cargo.site/w/1000/i/5c3035a07035f048ddf05fab40f27c0a99007b7b92133ea118d3e891a22c4139/260208_CMG_SuperBowl26_IG_ANNOUNCE-TheRealest30Sec_v3_1.png" /> Announcement Post <img width="320" height="569" width_o="320" height_o="569" data-src="https://freight.cargo.site/t/original/i/5d3da3cdb1f5798ce8edd578726ebfa9c60de5d1f129bf42367f6fb92499b1c0/ezgif-4d7e74e8135179f7.gif" data-mid="244942069" border="0" src="https://freight.cargo.site/w/320/i/5d3da3cdb1f5798ce8edd578726ebfa9c60de5d1f129bf42367f6fb92499b1c0/ezgif-4d7e74e8135179f7.gif" /> <img width="1242" height="2208" width_o="1242" height_o="2208" data-src="https://freight.cargo.site/t/original/i/9cd7ece92a69298115be0321960592d4d049afed09df87ee053d59e20d9dbfb6/260208_CMG_SuperBowl26_IGSTORY_4-Hint3_v1_1.png" data-mid="244939558" border="0" src="https://freight.cargo.site/w/1000/i/9cd7ece92a69298115be0321960592d4d049afed09df87ee053d59e20d9dbfb6/260208_CMG_SuperBowl26_IGSTORY_4-Hint3_v1_1.png" /> <img width="1242" height="2208" width_o="1242" height_o="2208" data-src="https://freight.cargo.site/t/original/i/f81b574085f9f8f917baf395b298f893e52221a0023845d101677094466bd96e/260208_CMG_SuperBowl26_IGSTORY_2-Hint1_v1_1.png" data-mid="244939554" border="0" src="https://freight.cargo.site/w/1000/i/f81b574085f9f8f917baf395b298f893e52221a0023845d101677094466bd96e/260208_CMG_SuperBowl26_IGSTORY_2-Hint1_v1_1.png" /> Instastories kept fans engaged The Results 📖&nbsp; &nbsp; 570,787 entries 📈&nbsp; &nbsp; +.300,000 new followers 👁️&nbsp; &nbsp; 26.3M views 👍&nbsp; &nbsp; 113.5K likes 💬&nbsp; &nbsp; 10K+ comments 🫳&nbsp; &nbsp; 55k shares 💍&nbsp; &nbsp; Earned Engagements 76.7K 🦒&nbsp; &nbsp; Earned Reach 40.5M https://scottmodel.com/127-and-counting Tue, 17 Mar 2026 17:47:32 +0000 The Collective Work of Scott Model https://scottmodel.com/127-and-counting 127 and counting On March 12, 2026 Shai Gilgeous-Alexander recorded his 127th consecutive game with 20+ points—breaking Wilt Chamberlain’s 63-year old record. First we posted this simple 2-slide carousel that highlights both atheletes wore Converse. &nbsp; <img width="802" height="948" width_o="802" height_o="948" data-src="https://freight.cargo.site/t/original/i/ba51d2d7b0829f41f9a7ad687a65a4d1acca3739388ad9466c82624e0890f370/Screenshot-2026-03-17-at-11.00.14AM.png" data-mid="246158506" border="0" src="https://freight.cargo.site/w/802/i/ba51d2d7b0829f41f9a7ad687a65a4d1acca3739388ad9466c82624e0890f370/Screenshot-2026-03-17-at-11.00.14AM.png" /> <img width="780" height="950" width_o="780" height_o="950" data-src="https://freight.cargo.site/t/original/i/ffc7f9df74fa0f8f75f9e53f98d42252c577e46f92456a2a8b087e24fdf30621/Screenshot-2026-03-17-at-11.00.21AM.png" data-mid="246158505" border="0" src="https://freight.cargo.site/w/780/i/ffc7f9df74fa0f8f75f9e53f98d42252c577e46f92456a2a8b087e24fdf30621/Screenshot-2026-03-17-at-11.00.21AM.png" /> CAPTION First there was Wilt, then there was @shai Master of his craft This record is not the story of a single shot or game.&nbsp; It is earned through repetition. Greatness night after night. We partnered with creator Kay Phew to create one continuous video of Shai’s signature mid-range jumper stitched together from games imagery from throughout the streak. &nbsp; The Results 191K Views (IG)2.2K Shares and Reposts 16K Likes (IG) 1K Comments https://scottmodel.com/The-Shai-Lounge Wed, 11 Feb 2026 22:10:07 +0000 The Collective Work of Scott Model https://scottmodel.com/The-Shai-Lounge The Shai Lounge Social content and experience activation for Shai Gildeous Alexander’s latest colorway (Shai 001 Truffle Lux) at the All-Star Game 2026.&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e571b041ec3864a6999e7173d2bc50de202d31082773ed8b426fc9bee8949c31/SaveClip.App_627633563_17902590300363059_3403292073613583490_n.jpg" data-mid="244937987" border="0" 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data-src="https://freight.cargo.site/t/original/i/753de77b2de4b5a50fc14e5f175bad431deb014e47223a7bc85bfe7a67be40a1/SaveClip.App_AQOj42LOuzFgPmzeY65mti9GIWqaSWWttECaY8CUZxg_KZ5fADhdCaCZcGSD8w84iIo7v8UQnBjIJla6CZQAB4pWzmiUoYSqXAXzcQQ.gif" data-mid="244938000" border="0" src="https://freight.cargo.site/w/720/i/753de77b2de4b5a50fc14e5f175bad431deb014e47223a7bc85bfe7a67be40a1/SaveClip.App_AQOj42LOuzFgPmzeY65mti9GIWqaSWWttECaY8CUZxg_KZ5fADhdCaCZcGSD8w84iIo7v8UQnBjIJla6CZQAB4pWzmiUoYSqXAXzcQQ.gif" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/04e47e75bcca5ede8e87a5289eac1d8133826df0440516a3c1c370b8767b4893/SaveClip.App_AQMvA-krqGh-wuPMRvpf9N_2nMEa7JuQgzLdxmPaoFjSMYTQjgeJWNrmA1fCnCEwpa2qm5QH1rFgEsflZDbI3tFel_2LDOrHKuim37Y.gif" data-mid="244938001" border="0" 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Since teens aren’t the best at communicating so we let the stomach do the talking.&nbsp; https://scottmodel.com/Heat-Meets-Sweet Wed, 11 Feb 2026 21:36:16 +0000 The Collective Work of Scott Model https://scottmodel.com/Heat-Meets-Sweet Heat meets sweet Chipotle fans have their go-to orders on lock. How can we drive trial for the brand’s first new protein in years? We launched Chipotle Honey Chicken by breaking from our feed’s traditional look to create a fresh visual approach that romanced this unique flavor.&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f264d6e41461cf361a64e36115fb6819f155d2a5de67fadbda7c8dc9e70246f7/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_2a.png" data-mid="244737384" border="0" src="https://freight.cargo.site/w/1000/i/f264d6e41461cf361a64e36115fb6819f155d2a5de67fadbda7c8dc9e70246f7/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_2a.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e14652cbb4e490da75b943af7c33360e4dd8a929043a10f45c36ae1a6fe647ca/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_3.png" data-mid="244737382" border="0" src="https://freight.cargo.site/w/1000/i/e14652cbb4e490da75b943af7c33360e4dd8a929043a10f45c36ae1a6fe647ca/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ae8dd644eeb3c49ee4806e89a632b616f04578b2afcb4b2141fa679938176810/250303_CMG_ChipotleHoneyChicken25_IG-X_DML-Sticker_v1_1.png" data-mid="244737383" border="0" src="https://freight.cargo.site/w/1000/i/ae8dd644eeb3c49ee4806e89a632b616f04578b2afcb4b2141fa679938176810/250303_CMG_ChipotleHoneyChicken25_IG-X_DML-Sticker_v1_1.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5e4d94ef0a240837b7df141c49b3d5a744620040bd3e11bd2d6095dce7352b1d/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_7.png" data-mid="244737386" border="0" src="https://freight.cargo.site/w/1000/i/5e4d94ef0a240837b7df141c49b3d5a744620040bd3e11bd2d6095dce7352b1d/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_7.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4e659c3f6cb609c4cec490aed7e6aa57283612e64a20386b372033a2a3d8dcef/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_4.png" data-mid="244737380" border="0" src="https://freight.cargo.site/w/1000/i/4e659c3f6cb609c4cec490aed7e6aa57283612e64a20386b372033a2a3d8dcef/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_4.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/937f4fdf9d65a39af26aada6d388b70bd58ec1764e9f263eafaf4b5feb437b09/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_5.png" data-mid="244737381" border="0" src="https://freight.cargo.site/w/1000/i/937f4fdf9d65a39af26aada6d388b70bd58ec1764e9f263eafaf4b5feb437b09/250307_CMG_ChipotleHoneyChicken_TT_IG_LookBook_Launch_Carousel_v1_5.png" /> Our fans were beyond excited... <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6df8eda391fcbc7ac843749ddfbe719468712e99e83356b5ab580a2876f10f3a/CHC_social_reaction-copy.jpg" data-mid="244737389" border="0" src="https://freight.cargo.site/w/1000/i/6df8eda391fcbc7ac843749ddfbe719468712e99e83356b5ab580a2876f10f3a/CHC_social_reaction-copy.jpg" /> https://scottmodel.com/Nike-Golf Wed, 11 Feb 2026 22:17:58 +0000 The Collective Work of Scott Model https://scottmodel.com/Nike-Golf Nike Golf I’ve been lucky enough to help launch the personal editions for signature Nike athletes through social.&nbsp; NELLY KORDA She’s the world’s #2 ranked golfer and the second female golfer to have her own Nike shoe ever. &nbsp;We based the photos and seeding kit off her Leo Energy—she’s a sunny optimist and a stone cold killer on the course. &nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aa34cf7654a88509791201ea6e3f702351f54cc35e88a2ea870de0e7e8799dff/NIKE_NellyKorda-PE_SOCIAL_01_Hero-Wide.png" data-mid="244737112" border="0" src="https://freight.cargo.site/w/1000/i/aa34cf7654a88509791201ea6e3f702351f54cc35e88a2ea870de0e7e8799dff/NIKE_NellyKorda-PE_SOCIAL_01_Hero-Wide.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3922af69248123e53652b3964cce340eb17287aa0c0fd9ce0675a671a1e66eeb/NIKE_NellyKorda-PE_SOCIAL_03_Angle-Charms.png" data-mid="244737113" border="0" src="https://freight.cargo.site/w/1000/i/3922af69248123e53652b3964cce340eb17287aa0c0fd9ce0675a671a1e66eeb/NIKE_NellyKorda-PE_SOCIAL_03_Angle-Charms.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3ddefd89b4dd173b9ea8fe5c82abe7fd1e88643fabb565d65af7963cf1072551/NIKE_NellyKorda-PE_SOCIAL_10_Swing-wCharms.png" data-mid="244737117" border="0" src="https://freight.cargo.site/w/1000/i/3ddefd89b4dd173b9ea8fe5c82abe7fd1e88643fabb565d65af7963cf1072551/NIKE_NellyKorda-PE_SOCIAL_10_Swing-wCharms.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/00967ea226b2422ca86d261040001cefa84fe262ee37acec5c05d43ed91914cf/NIKE_NellyKorda-PE_SOCIAL_08_Sole-Closeup.png" data-mid="244737116" border="0" src="https://freight.cargo.site/w/1000/i/00967ea226b2422ca86d261040001cefa84fe262ee37acec5c05d43ed91914cf/NIKE_NellyKorda-PE_SOCIAL_08_Sole-Closeup.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a31ed3b5cc74420a8f9276ad3230f99b1f550619532434a7f8c2e27073ea9225/NIKE_NellyKorda-PE_SOCIAL_07_Charms-Stack.png" data-mid="244737115" border="0" src="https://freight.cargo.site/w/1000/i/a31ed3b5cc74420a8f9276ad3230f99b1f550619532434a7f8c2e27073ea9225/NIKE_NellyKorda-PE_SOCIAL_07_Charms-Stack.png" /> We brought out Nelly’s optimistic Leo Energy with every element of her seeding kit.&nbsp; <img width="1307" height="850" width_o="1307" height_o="850" data-src="https://freight.cargo.site/t/original/i/5e504a7ea0ef627d979e3a14d395f401308a0146c084cb4cd6740187bb50313c/Screenshot-2026-02-17-at-1.51.02PM.png" data-mid="244946075" border="0" src="https://freight.cargo.site/w/1000/i/5e504a7ea0ef627d979e3a14d395f401308a0146c084cb4cd6740187bb50313c/Screenshot-2026-02-17-at-1.51.02PM.png" /> <img width="789" height="787" width_o="789" height_o="787" data-src="https://freight.cargo.site/t/original/i/08f17b89d700cc8146a204ef4a6435bc7dcf983552ea7c81fb0b7fc6706f4e0b/Screenshot-2026-02-17-at-1.56.50PM.png" data-mid="244946064" border="0" src="https://freight.cargo.site/w/789/i/08f17b89d700cc8146a204ef4a6435bc7dcf983552ea7c81fb0b7fc6706f4e0b/Screenshot-2026-02-17-at-1.56.50PM.png" /><img width="1228" height="783" width_o="1228" height_o="783" data-src="https://freight.cargo.site/t/original/i/6b1eca0f256a5db0fb6adb0793901f2142696ff61b27d6fe204d7a8a573ed839/Screenshot-2026-02-17-at-1.56.59PM.png" data-mid="244946068" border="0" src="https://freight.cargo.site/w/1000/i/6b1eca0f256a5db0fb6adb0793901f2142696ff61b27d6fe204d7a8a573ed839/Screenshot-2026-02-17-at-1.56.59PM.png" /> <img width="658" height="864" width_o="658" height_o="864" data-src="https://freight.cargo.site/t/original/i/bf717367b605157ab060564bab9b81e15b73ba4b22cbe63df23837767e27f44e/nelly-gif-1.gif" data-mid="244946126" border="0" src="https://freight.cargo.site/w/658/i/bf717367b605157ab060564bab9b81e15b73ba4b22cbe63df23837767e27f44e/nelly-gif-1.gif" /> <img width="1297" height="853" width_o="1297" height_o="853" data-src="https://freight.cargo.site/t/original/i/0f8a08b271d42d4aab469215a2c225bfaf09ec813499cce12f207093f421a1ef/Screenshot-2026-02-17-at-1.57.20PM.png" data-mid="244946067" border="0" src="https://freight.cargo.site/w/1000/i/0f8a08b271d42d4aab469215a2c225bfaf09ec813499cce12f207093f421a1ef/Screenshot-2026-02-17-at-1.57.20PM.png" /><img width="1286" height="873" width_o="1286" height_o="873" data-src="https://freight.cargo.site/t/original/i/626088b0fe7868b8438588b8cd7a639095b50313b8dd118bc736305ddb37ac61/Screenshot-2026-02-17-at-1.50.13PM.png" data-mid="244946074" border="0" src="https://freight.cargo.site/w/1000/i/626088b0fe7868b8438588b8cd7a639095b50313b8dd118bc736305ddb37ac61/Screenshot-2026-02-17-at-1.50.13PM.png" /><img width="1127" height="691" width_o="1127" height_o="691" data-src="https://freight.cargo.site/t/original/i/03b4e6c913bf476cff4bbe2dc01e1cb369e05bc6ccaffca57117b6c8686c22a2/Screenshot-2026-02-17-at-1.51.47PM.png" data-mid="244946073" border="0" src="https://freight.cargo.site/w/1000/i/03b4e6c913bf476cff4bbe2dc01e1cb369e05bc6ccaffca57117b6c8686c22a2/Screenshot-2026-02-17-at-1.51.47PM.png" /><img width="1032" height="774" width_o="1032" height_o="774" data-src="https://freight.cargo.site/t/original/i/9c1075cd05a13bfc9e99d225961407e0f55f24c012c2808cf8deeaafa5313d4d/Screenshot-2026-02-17-at-1.50.40PM.png" data-mid="244946065" border="0" src="https://freight.cargo.site/w/1000/i/9c1075cd05a13bfc9e99d225961407e0f55f24c012c2808cf8deeaafa5313d4d/Screenshot-2026-02-17-at-1.50.40PM.png" /> BROOKS KOEPKA We timed this release with his son, Crew’s second birthday. These PEs play off Crew’s name, his love of space and astronauts and Brooks’ ability to hit it deep.&nbsp; <img width="2561" height="3840" width_o="2561" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ba6813805449fa78ac215e40dae473500efe43788dbf3c8fe65fd75eb8679a29/20250818_NikeGolf-Brooks_0072.jpg" data-mid="244737258" border="0" src="https://freight.cargo.site/w/1000/i/ba6813805449fa78ac215e40dae473500efe43788dbf3c8fe65fd75eb8679a29/20250818_NikeGolf-Brooks_0072.jpg" /><img width="2509" height="3761" width_o="2509" height_o="3761" data-src="https://freight.cargo.site/t/original/i/abf410aaf3acaf9fa45f9851e8c56b2a8c85d461cde96229c2906ef5cb413b1f/20250818_NikeGolf-Brooks_0036.jpg" data-mid="244737257" border="0" src="https://freight.cargo.site/w/1000/i/abf410aaf3acaf9fa45f9851e8c56b2a8c85d461cde96229c2906ef5cb413b1f/20250818_NikeGolf-Brooks_0036.jpg" /> <img width="742" height="1030" width_o="742" height_o="1030" data-src="https://freight.cargo.site/t/original/i/81e8c71385a092b42ac0a98b2f128247f72882dfbde6645b17c16afc055798ae/Screenshot-2026-02-17-at-2.44.52PM.png" data-mid="244946357" border="0" src="https://freight.cargo.site/w/742/i/81e8c71385a092b42ac0a98b2f128247f72882dfbde6645b17c16afc055798ae/Screenshot-2026-02-17-at-2.44.52PM.png" /><img width="3840" height="2561" width_o="3840" height_o="2561" data-src="https://freight.cargo.site/t/original/i/2e8e09ae471155df601a2e157e997fef87f2f79ea6ff9a1427bbacd6b6484bc6/20250818_NikeGolf-Brooks_0045.jpg" data-mid="244737255" border="0" src="https://freight.cargo.site/w/1000/i/2e8e09ae471155df601a2e157e997fef87f2f79ea6ff9a1427bbacd6b6484bc6/20250818_NikeGolf-Brooks_0045.jpg" /><img width="744" height="1016" width_o="744" height_o="1016" data-src="https://freight.cargo.site/t/original/i/1a140d7f28f410172eb71b9ffc76129073d127e6b32994209647b5b5d6ae5853/Screenshot-2026-02-17-at-2.44.42PM.png" data-mid="244946358" border="0" src="https://freight.cargo.site/w/744/i/1a140d7f28f410172eb71b9ffc76129073d127e6b32994209647b5b5d6ae5853/Screenshot-2026-02-17-at-2.44.42PM.png" /> https://scottmodel.com/Extra-Sunday Wed, 11 Feb 2026 22:13:49 +0000 The Collective Work of Scott Model https://scottmodel.com/Extra-Sunday Extra Sunday 16.1 million fans take an extra day off after the Super Bowl. Chipotle believes in getting what you want—even if it is extra. &nbsp;So we turned the Monday after the game into an Extra Sunday with free extras for everyone. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f1451f34082640663a30d705cc370ea95f15a545a6ba20d7b115e657311c1c5e/Chipotle_ExtraSunday_PR_Asset-2.jpg" data-mid="244940037" border="0" src="https://freight.cargo.site/w/1000/i/f1451f34082640663a30d705cc370ea95f15a545a6ba20d7b115e657311c1c5e/Chipotle_ExtraSunday_PR_Asset-2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ae0f1bf3d424c691e5cee37a7bccb395cea1f37bdd9434a813c42041c34a1a24/250209_CMG_SuperbowlExtraSunday_IG_Billboard_v1_v1.png" data-mid="244940024" border="0" src="https://freight.cargo.site/w/1000/i/ae0f1bf3d424c691e5cee37a7bccb395cea1f37bdd9434a813c42041c34a1a24/250209_CMG_SuperbowlExtraSunday_IG_Billboard_v1_v1.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8781e3b2966f42516cbc3a1206b4074814bc67c068d3b52495ec56515b4d3ccc/250205_CMG_SuperbowlExtraSunday_IG_Announce_Carousel_v47.png" data-mid="244940028" border="0" src="https://freight.cargo.site/w/1000/i/8781e3b2966f42516cbc3a1206b4074814bc67c068d3b52495ec56515b4d3ccc/250205_CMG_SuperbowlExtraSunday_IG_Announce_Carousel_v47.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e0ba2c00830b5ed56abd552cb4c63bc64a9c67c15da7833813e400f577d99cc1/250210_CMG_SuperbowlExtraSunday_X_Nada-Zip-Zero1x1-copy-copy_STROKE.png" data-mid="244946797" border="0" src="https://freight.cargo.site/w/1000/i/e0ba2c00830b5ed56abd552cb4c63bc64a9c67c15da7833813e400f577d99cc1/250210_CMG_SuperbowlExtraSunday_X_Nada-Zip-Zero1x1-copy-copy_STROKE.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/31c1af7a481d569db38b68cdadcb962d3cb8eeeca3fa1f3a7648091eb24b71e4/250205_CMG_SuperbowlExtraSunday_IG_Announce_Carousel_v4_5-copySTROKE.png" data-mid="244946790" border="0" src="https://freight.cargo.site/w/1000/i/31c1af7a481d569db38b68cdadcb962d3cb8eeeca3fa1f3a7648091eb24b71e4/250205_CMG_SuperbowlExtraSunday_IG_Announce_Carousel_v4_5-copySTROKE.png" /> The Press loved it...<img width="1264" height="534" width_o="1264" height_o="534" data-src="https://freight.cargo.site/t/original/i/47922aafbc72f4bed3a3f595e350ad03cb153083f0d122bbe9b291e187b258d2/Screenshot-2026-02-17-at-2.55.28PM.png" data-mid="244946786" border="0" src="https://freight.cargo.site/w/1000/i/47922aafbc72f4bed3a3f595e350ad03cb153083f0d122bbe9b291e187b258d2/Screenshot-2026-02-17-at-2.55.28PM.png" /> ...so did our fans.<img width="1250" height="532" width_o="1250" height_o="532" data-src="https://freight.cargo.site/t/original/i/89d44c95e1ded8f56a5e8f218cafaca2ee020944e055937406b1690b85059b71/Screenshot-2026-02-17-at-2.56.08PM.png" data-mid="244946787" border="0" src="https://freight.cargo.site/w/1000/i/89d44c95e1ded8f56a5e8f218cafaca2ee020944e055937406b1690b85059b71/Screenshot-2026-02-17-at-2.56.08PM.png" /> The Stats Highest Volume Promo since 2023 62% Positive Sentiment (highest since 2023) $$ Best Monday in terms of digital sales ever 2M Owned Engagements 33.7M Owned Impression #2 Highest Performing PR announcment since 2017 https://scottmodel.com/avo-CA-dos Tue, 28 Jul 2020 20:03:35 +0000 The Collective Work of Scott Model https://scottmodel.com/avo-CA-dos Putting the CA in AVO-CA-DOS.&nbsp; The California Avocado Commission didn’t need to sell more avocados. They needed to make each one they selled feel more special. To give the brand a more premium feel, we turned that “c a” &nbsp;in the middle of the word into iconic representations of our state.&nbsp; We partnered with 19 different artists (and one iconic California shoe brand) to create cohesive brand look across all channels from social to digital videos to OOH.&nbsp; <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/7b28bb84c3d4e70f9b3d3e2d9f19a14bb4a65197158d2e4a75f9b285d3449570/maxresdefault-2.jpg" data-mid="244942398" border="0" src="https://freight.cargo.site/w/1000/i/7b28bb84c3d4e70f9b3d3e2d9f19a14bb4a65197158d2e4a75f9b285d3449570/maxresdefault-2.jpg" /> <img width="1940" height="1084" width_o="1940" height_o="1084" data-src="https://freight.cargo.site/t/original/i/0b7f18821b8e5a80f6f948286109da49b0d7c202e76f5726af62ef361e086bbc/Screen-Shot-2019-12-10-at-2.58.39-PM.png" data-mid="100908473" border="0" src="https://freight.cargo.site/w/1000/i/0b7f18821b8e5a80f6f948286109da49b0d7c202e76f5726af62ef361e086bbc/Screen-Shot-2019-12-10-at-2.58.39-PM.png" /> <img width="1146" height="645" width_o="1146" height_o="645" data-src="https://freight.cargo.site/t/original/i/67db63c9fe5d23fa00deaeae19d531acbce6d68a0c1cf3c25c190a1c3e2429ae/Screenshot-2023-08-21-at-10.57.40-AM.png" data-mid="188649735" border="0" src="https://freight.cargo.site/w/1000/i/67db63c9fe5d23fa00deaeae19d531acbce6d68a0c1cf3c25c190a1c3e2429ae/Screenshot-2023-08-21-at-10.57.40-AM.png" />These designs were then turned into merch, so our loyal consumers could become better advocates for the brand.&nbsp; <img width="2812" height="1574" width_o="2812" height_o="1574" data-src="https://freight.cargo.site/t/original/i/bc73a1e3402d64380faea60bc159fe05a685fae3020ae3b638cbc6954f876518/Screen-Shot-2021-02-11-at-9.58.15-AM.png" data-mid="100149735" border="0" src="https://freight.cargo.site/w/1000/i/bc73a1e3402d64380faea60bc159fe05a685fae3020ae3b638cbc6954f876518/Screen-Shot-2021-02-11-at-9.58.15-AM.png" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/2f634dc72a3471ec64b840b817dd26937c9f8e3f5da3b09e93a541c5a326813a/BA20_CAAvocado_5551000_NP1_Shot2_154_MAIN_v2-600x800.jpg" data-mid="100149602" border="0" src="https://freight.cargo.site/w/600/i/2f634dc72a3471ec64b840b817dd26937c9f8e3f5da3b09e93a541c5a326813a/BA20_CAAvocado_5551000_NP1_Shot2_154_MAIN_v2-600x800.jpg" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/caa7bd5a16a59efcf906727a2341549476baa938e15d1f7b1733b8294f95ed0c/BA20_CAAvocado_5551000_NP1_Shot6_098_MAIN_v1-600x800.jpg" data-mid="100149614" border="0" src="https://freight.cargo.site/w/600/i/caa7bd5a16a59efcf906727a2341549476baa938e15d1f7b1733b8294f95ed0c/BA20_CAAvocado_5551000_NP1_Shot6_098_MAIN_v1-600x800.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8aa3ca1a4c2d1a99b8f1edc93301165e8cc1d46b47d4ad2a0d81844ee8efe4ff/BA20_CAAvocado_5551000_NP1_Shot3_503_MAIN_v2-768x1024.jpg" data-mid="100149608" border="0" src="https://freight.cargo.site/w/768/i/8aa3ca1a4c2d1a99b8f1edc93301165e8cc1d46b47d4ad2a0d81844ee8efe4ff/BA20_CAAvocado_5551000_NP1_Shot3_503_MAIN_v2-768x1024.jpg" /> <img width="1800" height="829" width_o="1800" height_o="829" data-src="https://freight.cargo.site/t/original/i/785c695b30455ebf4f7cffd7b1c06ca5272d0a2a5d552d220b6ade82b680215a/CAC_WEB_MERCH_HOMEPAGE_optimized-2.jpg" data-mid="177702283" border="0" src="https://freight.cargo.site/w/1000/i/785c695b30455ebf4f7cffd7b1c06ca5272d0a2a5d552d220b6ade82b680215a/CAC_WEB_MERCH_HOMEPAGE_optimized-2.jpg" /> <img width="1344" height="1344" width_o="1344" height_o="1344" data-src="https://freight.cargo.site/t/original/i/8e0e92e2b5402655c5f73ccacb8e578e06548ba2fded7d367260aad9ffe073f0/dusty.jpg" data-mid="177703455" border="0" src="https://freight.cargo.site/w/1000/i/8e0e92e2b5402655c5f73ccacb8e578e06548ba2fded7d367260aad9ffe073f0/dusty.jpg" /> <img width="1014" height="676" width_o="1014" height_o="676" data-src="https://freight.cargo.site/t/original/i/aa58809b8213ee71d0662a06c9af8675c9fcb78a0ae538ab32ba5a5310a54cf7/CAC-2111567973_01_Apron-1-1014x676.jpg" data-mid="177702394" border="0" src="https://freight.cargo.site/w/1000/i/aa58809b8213ee71d0662a06c9af8675c9fcb78a0ae538ab32ba5a5310a54cf7/CAC-2111567973_01_Apron-1-1014x676.jpg" /> <img width="1014" height="676" width_o="1014" height_o="676" data-src="https://freight.cargo.site/t/original/i/207f4cabdacecb44b8d9132df6848ea3644a55dfea4dd32fc05d8159e5e5384c/CAC-2111567973_05_Creativity_T-Shirt-1014x676.jpg" data-mid="177702515" border="0" src="https://freight.cargo.site/w/1000/i/207f4cabdacecb44b8d9132df6848ea3644a55dfea4dd32fc05d8159e5e5384c/CAC-2111567973_05_Creativity_T-Shirt-1014x676.jpg" /> <img width="1014" height="676" width_o="1014" height_o="676" data-src="https://freight.cargo.site/t/original/i/68b8870e5c85649ce4703695bd4a89dec50b8dad6ffbde01c115c94264a33f23/CAC-2111567973_10_Waves_Beach_Towel-1014x676.jpg" data-mid="177702655" border="0" src="https://freight.cargo.site/w/1000/i/68b8870e5c85649ce4703695bd4a89dec50b8dad6ffbde01c115c94264a33f23/CAC-2111567973_10_Waves_Beach_Towel-1014x676.jpg" /> https://scottmodel.com/Stuffed-Puffs Tue, 05 Jul 2022 17:50:53 +0000 The Collective Work of Scott Model https://scottmodel.com/Stuffed-Puffs Stuffed Puffs S’mores weren’t broke but we fixed ‘em anyway. As a challenger brand, Stuffed Puffs needed more than a commercial campaign. We needed a tone of voice that showed we were the bad boys of the baking aisle.&nbsp; S’mocial As a startup, we were up against the big dogs at Kraft, Betty Crocker and Hershey’s. But what we lacked in budgets and resources, we had speed and a willingness to “go there.” And our strategy paid off: &nbsp; TikTok Video Views &nbsp; 📈 +7,911.84%TikTok Likes 📈 +2,177.61%TikTok Followers 📈 +22,989 We churned out tons of content but here’s a few favorites. S’more S’tuff!My team made content to last all summer long. &nbsp; <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/a7483d2d39ad6ea28f9508020e67370c81ac8525f8ddf0e1b3731021a7286f42/giphy.gif" data-mid="147249625" border="0" src="https://freight.cargo.site/w/480/i/a7483d2d39ad6ea28f9508020e67370c81ac8525f8ddf0e1b3731021a7286f42/giphy.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee668db7b6b623c4a20093f18259a9aa2a284388b3c7224bbe14b86545d8873c/smores-campaign-images.002.jpeg" data-mid="147244588" border="0" src="https://freight.cargo.site/w/1000/i/ee668db7b6b623c4a20093f18259a9aa2a284388b3c7224bbe14b86545d8873c/smores-campaign-images.002.jpeg" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/dbbd3f5da9d0d66b5671d72700e50112e911da4d3ce49a646ad86165067e912e/giphy-5.gif" data-mid="244942016" border="0" src="https://freight.cargo.site/w/480/i/dbbd3f5da9d0d66b5671d72700e50112e911da4d3ce49a646ad86165067e912e/giphy-5.gif" /> <img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/8abb644df1245d98787c528263ecdad22822ed13e75c5f34059ec9fe9b870711/giphy-1.gif" data-mid="147249856" border="0" src="https://freight.cargo.site/w/384/i/8abb644df1245d98787c528263ecdad22822ed13e75c5f34059ec9fe9b870711/giphy-1.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/772bed43d3135e79bb2ab3909b507cfaf7fbba0c98e0e8e3a2404f4b33990499/giphy.gif" data-mid="244942017" border="0" src="https://freight.cargo.site/w/480/i/772bed43d3135e79bb2ab3909b507cfaf7fbba0c98e0e8e3a2404f4b33990499/giphy.gif" /> <img width="1199" height="674" width_o="1199" height_o="674" data-src="https://freight.cargo.site/t/original/i/086ab1efe08d7f63f86046c30ae0f481a8fd627a5881684545f7c7749b2c7934/Docu_SP22_S-mores_Image-Duo-3.png" data-mid="177451864" border="0" src="https://freight.cargo.site/w/1000/i/086ab1efe08d7f63f86046c30ae0f481a8fd627a5881684545f7c7749b2c7934/Docu_SP22_S-mores_Image-Duo-3.png" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/5f63f803324817a0c3b4e05caf249b7d34c167c3906b1c901d28f00b384c1034/giphy-1.gif" data-mid="244942020" border="0" src="https://freight.cargo.site/w/480/i/5f63f803324817a0c3b4e05caf249b7d34c167c3906b1c901d28f00b384c1034/giphy-1.gif" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1a90013def68cc06f1cb4d1ee137e1a0fbfad838961b5a11ec0f9b20cffa5a7a/SP23_SPcom_PDP-Images_OG_CMC-1.png" data-mid="177451922" border="0" src="https://freight.cargo.site/w/1000/i/1a90013def68cc06f1cb4d1ee137e1a0fbfad838961b5a11ec0f9b20cffa5a7a/SP23_SPcom_PDP-Images_OG_CMC-1.png" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/347397c8da753d070929e74f7d5f72cf8108906bfa470c2609d6507e2ce1400c/giphy.gif" data-mid="177452923" border="0" src="https://freight.cargo.site/w/480/i/347397c8da753d070929e74f7d5f72cf8108906bfa470c2609d6507e2ce1400c/giphy.gif" /> <img width="1940" height="842" width_o="1940" height_o="842" data-src="https://freight.cargo.site/t/original/i/e2723dc17938e2bcd1ec4085fa639bbd73b4bf733a1c839fa41c86dad16e2e3e/Screenshot-2023-05-05-at-9.39.00-AM.png" data-mid="244942024" border="0" src="https://freight.cargo.site/w/1000/i/e2723dc17938e2bcd1ec4085fa639bbd73b4bf733a1c839fa41c86dad16e2e3e/Screenshot-2023-05-05-at-9.39.00-AM.png" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/f57f27b8388ab838fede0c67cfd4bb19d4a000d1925e7374e59e869a197cc79d/giphy.gif" data-mid="177453303" border="0" src="https://freight.cargo.site/w/480/i/f57f27b8388ab838fede0c67cfd4bb19d4a000d1925e7374e59e869a197cc79d/giphy.gif" />